OK so this is oldish news and I can't remember where I read it from... But basically if you change your username then 0.2 RMB will be donated to the earthquake appeal.
The original website is here with a rough translation in English here
So far... 6,216,469 people x 0.20 = 1,243,293.80元 人民币 (RMB).
Thursday, 5 June 2008
Donate to the earthquake appeal just by changing your MSN chat username
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